Igniting growth for B2B startups and scaleups
Want to achieve greater traction and grow revenues? We help companies and people level up their sales, marketing, product management and people capabilities to realize better results.
Wild about where you’re going but worried about making your moonshot? We can help. We accelerate B2B startups and growth companies through hands-on learning, coaching and a community of growth experts. Using a lean approach, we help you build better skills and align your team to drive more revenue, faster.
321 growth focus areas
Who’s it for?
321 Growth Academy was built for founders or senior members of a startup team or scaleup team that lead sales, marketing, product management and people functions, and ultimately, company growth.
You work in a B2B startup or scaleup that is for-profit or a social enterprise. You’ve already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or close to landing some) and may have early revenue. You may also be further along the ages and stages journey with multiple clients and revenue growth and be looking to transition to a new focus.
Most importantly, you’re fiercely committed to investing the time and effort to get growth results and are willing to explore and apply fresh approaches.
What 321 alumni have to say
321 Sales Academy is a bit of a misnomer - the program went WELL beyond sales. In addition to knowing how to tackle sales, I also came away with a crystal clear understanding of our customer, the value we bring them, and critically, where to focus my efforts for greatest impact. That was unexpected - but huge - value!Taylor Assalyfounder and CEO, IronHub
Applying what I learned in 321’s Sales 101 and Lean Sales has taken our business to new heights. We’ve already landed 2 national clients, and are on track for a seven-figure revenue this year.Hanif SymendCEO, Symend and angel investor
We’ve simplified our pricing model, upgraded our sales tools and process, and closed a paid pilot with an International client - all within 3 months. And, we were able to apply our newly acquired sales skills to close on a seven-figure angel investment.Kevin KonynenbeltCEO Solv3D Inc.
321 Growth Academy move beyond “just training” to a real world, real problems approach where you realize real outcomes through learning by doing. Our courses are hands-on, experiential learning that guides your growth efforts through building and practicing expertise in sales, marketing, product and people.
Every program is highly interactive, including hands-on exercises and time to work on applying what you learn in your business. 321 participants become part of a community of peers and growth experts that collaboratively propel your company. You are included in exclusive community events, like Level Up Labs (skills building nights and networking with industry experts), have access to program content and discussions on a private Slack channel.
Align everyone around growth
Wondering how to get everyone and every team in your company focused on growth? We can help. We take an integrated approach to growth, believing the four pillars that drive growth – Sales, Marketing, People and Product – are intertwined. We help you to align people and teams around growth goals and activities, and unify everyone with a common why. The result? Traction + revenue.
Founder and Partner
Carey Houston is the founder of 321 Growth Academy and a successful leader in marketing, sales and product management whose career has spanned senior roles in tech companies across Canada. She is passionate about making an impact in the innovation ecosystem by building the skills companies and people need to achieve growth.
Carey has over 20 years executive level experience in marketing, product, sales and business development with B2B tech and high-growth companies. Carey’s career highlights include executive roles at Calgary-based tech companies including Evoco (sold to Accruent) and Chaordix, and senior roles in building the tech growth community in Alberta.
Carey is keen to support the next generation of tech entrepreneurs, through mentorship and actively volunteers to help the innovation ecosystem. She is also a fervent dog lover and community booster.
Jana Taylor is a partner in 321 Growth Academy and a business-minded people leader, startup survivor/lover and growth company veteran. She’s worked in bigcos and public companies from Silicon Valley to Calgary, but her zeal is for startups and hyper-growth businesses in web services, software and social enterprise.
Jana is an accomplished tech executive with 20 years functional experience in strategy, marketing, product management, sales and people. She’s grateful to have been in on the ground floor of companies like iStockphoto and Benevity, which are great Calgary examples of homegrown innovation and ‘constructive disruption’.
Jana is passionate about accelerating tech and growth companies in Alberta and is an advocate for kids coding. She is also an awkward but enthusiastic skier, mountain enthusiast and women in tech supporter.