Gear up your marketing for growth.

321 helps you build marketing to boost revenue.

Make more from your marketing

Want better results from your marketing efforts and spend? Need to improve how your marketing helps drive revenue? We help you align and focus marketing on growth. Whether you are a first-time founder, an experienced entrepreneur or the person leading marketing for a startup or scaleup organization, 321 offers high quality, hands-on marketing development courses so you can work on your actual marketing challenges and accelerate your marketing returns.

321 Growth Marketing Programs

Marketing 101

A full day crash course in Marketing for business and technical founders. You’ll learn how to create an effective marketing capacity in your company, assess where you’re at, and develop an action plan to get you from here to there.

Recommended Prerequisites

None

$600 + gst

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What You’ll Cover:
  • BMC (viewed through a Marketing lens)
  • Marketing: what it is, what it’s not and why you need it
  • Intro to Growth Marketing: key concepts for driving revenue
  • How to assess your Marketing
  • Common marketing fails and how to avoid them
Who It’s For:
  • Founders or senior members of a startup team, with responsibility for marketing
  • You work in a B2B startup that is for-profit or a social enterprise
  • You have already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue.
  • You may have clients and revenue and want to ramp up sales to fuel growth and investment
What You’ll Come Away With:
  • A detailed profile of ideal customer profile for each relevant customer segment
  • Clarity on marketing messages (key messaging and positioning)
  • Identification of the key marketing initiatives and approach that is the best fit for the company
  • An in-depth assessment of marketing capacity (relevant to sales and customer care) including key gaps
  • An action plan to focus near-term efforts to improve marketing effectiveness and efficiency and to drive revenue

Growth Marketing

An eight-week course for Startup Founders, Executives and Marketing Leaders to take a “learning by doing” approach to marketing impact. It’s all about assessing your market and current marketing, learning new marketing ideas and approaches and putting them into action by working on real-world marketing challenges facing your company. The outcome? A more focused and impactful return on your marketing investment and marketing that drives revenue for your business.

Recommended Prerequisites

None

$1500 + gst

REGISTER
What You’ll Cover:
  • Marketing segmentation and ideal customer profile(s)
  • Aligning Marketing initiatives to the Buyer’s Journey
  • Messaging and positioning; developing key messages that matter
  • Understanding different traction channels and how to choose and test them
  • Marketing programs: lead generation, campaigns, and CRMs
  • Marketing management: planning and practices for performance
  • Marketing tools and tech: what you need (and what you don’t)
Who It’s For:
  • Founders or senior members of a startup team, with responsibility for marketing
  • You work in a B2B startup that is for-profit or a social enterprise
  • You have already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue.
  • You may have clients and revenue and want to ramp up sales to fuel growth and investment
What You’ll Come Away With:
  • Completed ideal customer profile(s) and buyer’s journey (overall and for key market segments)
  • A complete messaging framework and key messages
  • A defined map that aligns their marketing initiatives to their Buyer’s Journey
  • Assessment/audit of current marketing
  • Growth marketing plan to focus marketing initiatives and drive revenue

Who’s it for?

Founders or senior members of a startup team, with responsibility for marketing. You work in a B2B startup that is for-profit or a social enterprise. You have already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Or you may have clients and revenue and want to ramp up marketing to fuel growth and investment. Most importantly, you’re fiercely committed to investing the time and effort to get marketing results and are willing to explore and apply fresh approaches.

What our supporters have to say…

Carey is a very experienced B2B marketer. As VP Marketing at Evoco, I saw first-hand how well she understands how to position products, craft compelling messaging, execute lead generation to fill the funnel, and get the word out through PR and thought leadership campaigns.

Alice ReimerTech Entrepreneur, Mentor & Community Leader; Associate Director, Creative Destruction Lab (CDL) Rockies; Board Chair, Startup Calgary and Former CEO of Evoco

Jana is a Swiss Army Knife of startup marketing. I’ve had the pleasure of working with Jana at three tech companies where she held key Marketing roles: Benevity, iStockphoto and Verity. She’s got solid marketing skills backed by a sharp business sense and a relentless focus on results.

Kelly ThompsonTech Innovator & Investor and Former VP Strategy, R&D, Community Management, 500px; SVP Innovation, Benevity; and COO, iStockphoto

Key for me was all the real-life examples and company-specific feedback from someone who's been in the trenches of multiple startups. 321 was so valuable for us, we are continuing with some advisory help to keep up our momentum.

Adam MartinsonFounder & CEO, HubH20

Hands-on learning

Our programs are hands-on experiential learning that guides your sales and marketing efforts. Every program is highly interactive, including hands-on exercises and time to work on applying what you learn in your business. Participants have access to program content and discussions on a private Slack channel.

Gear up your marketing growth

It’s time to commit to moving your business forward.

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